Energy in Every Bubble

Energy in Every Bubble commercial is centered around making the viewer feel the product’s energy. To capture this, we combined macro liquid footage with vibrant, music-driven animations that lived inside bubbles transforming the brand’s aesthetic into motion.

As an added layer, we discovered that many people didn’t recognize or understand the CULT logo. We explored how to make it more accessible-translating the design into a logo animation that clarified the brand name and seamlessly tied the visual identity together.