ULTRA FRESH

Frøya needed a film that both strengthened their brand and clearly explained what makes their salmon different in an increasingly competitive global seafood market. The answer lies in their unique prerigor production method, where the salmon is processed and vacuum packed within two hours after harvest.

This process preserves freshness, texture and taste, eliminating the strong odor and heavy flavor often associated with salmon, and delivering a product that tastes freshly caught throughout its shelf life.