Smart Food

KIWI wanted to remind people of the many benefits of eating more fruit and vegetables, for both body and wallet. With their 15% bonus program as a key message, we were commissioned to develop a visually engaging campaign that inspires healthier everyday choices.

We created a campaign built around a playful and health focused visual universe. The TV campaign consisted of colorful tabletop films showcasing tempting close ups of fresh vegetables, designed to whet the appetite and visually reinforce the health message. The visual identity was extended through unique and colorful illustrations of vegetable, adapted for use across print and point of sale materials like posters and store displays.

A image from the campaign.