Bucket List

How do you launch a performance EV that blends Porsche heritage with everyday versatility? By telling a story that hits both the heart and the road.

To introduce the new Taycan Cross Turismo, we created The Bucket List, a cinematic campaign film built around lifelong dreams, evolving needs, and the car that keeps up with both.

Instead of traditional car specs, we focused on emotion and storytelling. From childhood ambitions to grown-up milestones, the film positions Porsche as more than a brand, it’s a lifelong companion.

A timeless narrative, wrapped in premium visuals, designed to connect with a new generation of Porsche drivers.